Thread Marketing Group recently earned honors as a 2018 best-in-class advertising agency in Toledo by Three Best Rated®, an independent, third-party review organization whose mission is to connect consumers with the top three local businesses, professionals, restaurants and health care providers in any city.

“We are thrilled to have been recognized as a marketing and advertising leader in the Toledo area,” said Judy McFarland, CEO of Thread Marketing Group. “We work in an extremely competitive industry, so to be recognized as the best-in-class amid a group of premiere agencies is an incredible distinction and a tribute to our outstanding staff.”

In the ever-changing world of social media, it can be overwhelming to keep up with all of the rules, best practices and techniques as they evolve across multiple platforms and devices. Lucky for you, Thread has a simple solution. Regardless of industry segment, audience type or social platform, here are three items that are essential to social media success.

Unveiling the evolution of our new brand identity is very exciting! We’ve modernized and updated our trademark logo, and a fresh vibe is running through all of our branded communications and client experiences.

We’re about halfway through the 21-day phenomenon known as March Madness. Back when this all started in 1939, college basketball fans streamed quickly through an 8-team bracket to the final game where Oregon defeated Ohio State 46-33 for the national championship.

Thread Marketing Group and Toledo’s Black Cloister Brewing Company have been creating can and tap handle labels for Black Cloister’s craft beers since March of 2016.

Toledo Region UX Conference

In my role as Digital Project Manager at Thread Marketing Group, I had the privilege of attending the Toledo Region UX Virtual Conference, “User Research for Everyone.” The virtual conference was hosted and broadcast by Rosenfeld Media, a well-known name in the realm of user experience expertise.

What is influencer marketing?

Influencer marketing is a strategic method of bringing attention to your brand or product by harnessing respected voices in your industry. The use of blogging and social media are common in online marketing, and because of that the digital landscape is saturated with messaging. Influencer marketing can amplify your message and make your brand stand out from the crowd.

The Thread team had the opportunity to travel to Chicago for the annual conference of the Society for Healthcare Strategy and Market Development--known as SHSMD.  Healthcare is at the intersection of two lines of dynamic change--healthcare delivery is changing and so is marketing.  Leaders in this field are adapting with an incredible amount of innovation and creativity.  For me, it boils down to the idea that you still need to make a connection with people, but in healthcare that increasingly means connecting with people when they aren't sick.  In other words, you need to be part of the "ecosystem" of a customer's life, as one presenter put it.

On August 13, 2016, an estimated 40,000 people invaded downtown Toledo to celebrate the 75^th anniversary of Jeep. It was Toledo’s biggest single-day festival in decades. The inaugural event gave Toledoans the opportunity to celebrate one of the community’s great passions – its love of the Jeep brand and vehicles.