THREAD RECEIVES PRESS CLUB OF TOLEDO TOUCHSTONE AWARD FOR TOLEDO JEEP FEST SOCIAL MEDIA COVERAGE

We’re excited to share that Thread Connected Marketing (Thread) has won a Press Club of Toledo 2024 Touchstone Award for our social media coverage of Toledo Jeep Fest (TJF)!

We were honored to receive this recognition, and we’re thrilled to celebrate the supportive Jeep community we’ve connected with.

Building the Toledo Jeep Fest Brand

Our dedicated team has been working hard to build and maintain four active social media channels – Facebook, X, Instagram, and YouTube. These platforms allow us to engage with thousands of passionate Jeep fans around the world. Whether it’s sharing memorable moments from the fest or providing the latest Jeep updates, we love bringing this community together and connecting with our followers.

Each year, as TJF grows bigger, so does our presence on social media. These channels are essential tools for conveying event details, sharing schedules and maps, vendor and sponsor connections, and answering questions.

TJF Awards

This award adds to Thread’s collection of honors received over the past eight years for a yearly effort and execution of a complex integrated marketing campaign on behalf of TJF.

It’s the second Press Club of Toledo Touchstone Award that Thread has received for TJF. In 2020, Thread was recognized for our work on the Public Relations Campaign for TJF.

In 2018, we received national recognition for the event when it was awarded a Silver Anvil Award by the Public Relations Society of America (PRSA), the nation’s largest community for public relations professionals. PRSA recognized our marketing communications campaign for the three-day celebration with its highest honor in the category of events and observances for nonprofit organizations.

In 2023, Toledo Jeep Fest was recognized by the Toledo City Paper’s Best of Toledo Awards and named the Event That Makes You Proud To Be A Toledoan.

“We are honored to receive these awards. Toledo Jeep Fest is a great event for the Toledo community, celebrating our city as the HOME of Jeep and the all-American workforce that has made it possible since 1941,” said Whitney Rofkar, VP of Public Relations and Event Management for Thread Connected Marketing.

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