Website Privacy Statement

Effective date: August 28, 2026

Thread Connected Marketing (“Thread Connected Marketing,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Statement explains what information we collect through www.threadgroup.com including when you download a whitepaper, case study, media kit, guide, or other resources from our website. How we use and share it, and the choices and rights available to you. By using the website or submitting information to download a resource, you acknowledge the practices described in this Privacy Statement.

Information We Collect

1.1 Information You Provide, Including Through Website Downloads

We collect information you voluntarily provide to us, most commonly when you fill out a form to download a resource (such as a whitepaper, case study, guide, template, media kit, or report), subscribe to a newsletter, request a proposal or consultation, or otherwise contact us. This may include:

Name, job title, and company name
Email address and phone number
Mailing or billing address
Marketing budget, industry, or other information you choose to share about your business
Any other information you include in a message, form field, or attachment

You are not required to provide this information, but if you choose not to, you may not be able to access certain downloads, resources, or services on the website.

1.2 Information Collected Automatically

As an advertising and marketing agency, we and our service providers use cookies, web beacons, pixels (including conversion and retargeting pixels), software development kits (SDKs), and similar tracking technologies to automatically collect information when you visit the website, including:

IP address, device identifiers, browser type, and operating system
Pages viewed, links clicked, time spent on pages, and referring/exit URLs
Approximate location derived from your IP address
Which resources you viewed or downloaded, and how you arrived at the website (e.g., search engines, social media, AI, direct, or paid ads)

See Section 3 (Cookies and Advertising Technologies) below for more details and your choices regarding these technologies.

1.3 Information from Third Parties

We may supplement the information above with information from third parties, such as marketing and advertising partners, data enrichment or B2B and or B2C contact providers, social media platforms (if you interact with our pages), and publicly available sources, consistent with those third parties’ own privacy policies.

2. How We Use Your Information

We use the information we collect to:

Deliver the resource, file, or content you requested to download
Respond to inquiries and provide customer or client service
Send marketing communications about our services, insights, and events (with an opt-out available in every message)
Personalize and measure the performance of our advertising campaigns, including on behalf of our clients
Understand how visitors use the website so we can improve its content and performance
Maintain the security of the website and prevent fraud or misuse
Comply with legal obligations and enforce our agreements and policies

3. Cookies and Advertising Technologies

The Site uses cookies and similar technologies for functionality, analytics, and advertising purposes, including retargeting/remarketing ads that may follow you to other websites after you visit our website or download a resource. These technologies may be placed by us or by third-party advertising, analytics, and social media partners (for example, ad networks, tag managers, and analytics providers).

You can control cookies through your browser settings and where required by law we will display a cookie banner or preference center allowing you to accept or reject non-essential cookies. We honor opt-out preference signals such as the Global Privacy Control (GPC) where legally required. You may also opt out of interest-based advertising from participating companies through the Digital Advertising Alliance (optout.aboutads.info) or the Network Advertising Initiative (optout.networkadvertising.org).

4. How We Share Your Information

We do not sell your personal information for money. We may share information with:

Service providers who host our website, deliver downloads and emails, provide analytics, or otherwise support our operations, under contracts that limit their use of your information
Advertising and analytics partners, to measure and improve ad performance and to serve interest-based advertising. This may be considered a “sale” or “share” of information under some state privacy laws (see Section 5.1)
Clients or partners, where a download, event, or campaign is co-sponsored and this is disclosed to you at collection
Professional advisors, and successors in the event of a merger, acquisition, or sale of assets
Law enforcement or regulators, where required to comply with law or to protect our rights, users, or the public

5. Your Privacy Rights

5.1 California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

Know what personal information we collect, use, disclose, and (where applicable) sell or share about you
Delete personal information we hold about you, subject to certain exceptions
Correct inaccurate personal information
Opt out of the “sale” or “sharing” of your personal information (including for cross-context behavioral advertising)
Limit the use of sensitive personal information; and not be discriminated against for exercising these rights

We honor Global Privacy Control (GPC) signals as a valid opt-out request for browsers that send them. To exercise your rights, contact us using the details in Section 12; we will verify your request and respond within the time required by law.

5.2 European Economic Area, UK, and Switzerland (GDPR)

If you are located in the EEA, UK, or Switzerland, we process your personal data on the basis of your consent (for example, when you submit a download form or subscribe to marketing emails), our legitimate interests in operating and promoting our business, and/or as necessary to perform a contract with you. You have the right to:

Access, correct, or delete your personal data
Restrict or object to our processing
Request data portability
Withdraw consent at any time
Lodge a complaint with your local data protection supervisory authority

5.3 Other U.S. State Residents

Residents of certain other states (such as Colorado, Connecticut, Virginia, and Utah, among others) may have similar rights to access, correct, delete, and obtain a copy of their personal data, and to opt out of targeted advertising, the sale of personal data, or profiling in connection with certain decisions. Contact us as described in Section 12 to exercise these rights.

5.4 Marketing Preferences (All Users)

You may unsubscribe from our marketing emails at any time using the link in any message we send, or by contacting us directly. Opting out of marketing communications does not opt you out of transactional messages (for example, delivering a resource you requested).

6. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Statement. For example, to deliver requested downloads, maintain our client and prospect relationships, and comply with legal, accounting, or reporting obligations. After which we delete or anonymize it, unless a longer retention period is required or permitted by law.

7. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, or loss. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

8. Children’s Privacy

The website is intended for business audiences and is not directed to children under 13 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

9. International Data Transfers

We are based in the USA and the state of Ohio and may process and store information in the United States and other countries. If you access the site from outside the United States, your information may be transferred to, stored, and processed in a country with data protection laws that differ from those of your home jurisdiction. Where required, we use appropriate safeguards (such as standard contractual clauses) for such transfers.

10. Third-Party Links

The website may contain links to third-party websites or services, including client sites and social media platforms. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies before providing them with information.

11. Changes to This Privacy Statement

We may update this Privacy Statement from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post the updated version on this page and revise the “Effective Date” above. Material changes will be communicated as required by applicable law.

12. Contact Us

If you have questions, requests, or complaints about this Privacy Statement or our data practices, please contact us at:

Thread Connected Marketing
4635 W Alexis Road
Toledo, OH 43623
Email: [email protected]
Phone: 419.887.6801
Fax: 419.887.6802