About
Our Story Is About Connecting What Matters
At Thread Connected Marketing, we believe thoughtful, honest communication helps people make informed decisions about the things that matter most – healthcare, financial well-being, education, and more.
In today’s fast-moving and increasingly complex marketplace, audiences are overwhelmed by information and distractions. Successfully reaching and engaging them requires more than marketing tactics; it requires meaningful connections. That’s why connected marketing is at the heart of everything we do.
We help organizations connect the dots between their brand, their stakeholders, and the audiences they serve. As trusted strategic partners, we guide clients through evolving market challenges with clear, purposeful communications that build understanding, strengthen relationships, and drive results.
With four decades of experience, we’ve learned that marketing success is about more than creating campaigns or deploying tactics. It comes from delivering expert counsel, strategic insight, and integrated solutions that are aligned with business goals and measurable outcomes.
Our approach is rooted in developing customized, connected marketing strategies that are authentic, relevant, and tailored to the unique needs of every client. By aligning strategy, creativity, and execution, we help organizations address not only their marketing challenges, but their broader business objectives as well. The result is a distinct competitive advantage – stronger engagement, meaningful impact, and measurable success.
For 40 years, we’ve been helping brands move forward through strategic thinking, creative excellence, and connected marketing.
Awards
Award-Winning Work. Meaningful Results.
Great creative work does more than capture attention – it inspires action, builds connections, and creates lasting impact. Every project we undertake is grounded in strategic thinking, thoughtful planning, and a commitment to delivering meaningful results for our clients.
While we’re proud that our work has earned industry recognition and awards throughout our history, those achievements are the byproduct of our true focus: helping clients succeed. Awards acknowledge the creativity, expertise, and dedication behind our work, but the most important measure of success is the value we create for the organizations we serve.
We are honored to have received recognition from respected industry organizations and peers. Yet our greatest reward remains the long-term relationships we build with our clients and the trust they place in us to help achieve their goals.
Because at the end of the day, success isn’t measured by the awards we win, it’s measured by the results we deliver.

Leading
brands to
succeed.
Locally.
Nationally.
Globally.
- American Advertising Federation
- Aster Awards Healthcare Marketing
- Graphic Design USA
- Healthcare Advertising Awards
- Educational Marketing Awards
- PRSA Silver Anvil Award
- CUNA Diamond Award
- GMC Carry Automotive Award
- Best Advertising Agency in Toledo
- Expertise in Advertising Award
Leadership

Judy
McFarland
President & CEO
Vision, perspective, and engagement.
Setting the vision of an organization is the responsibility of every CEO, but Judy takes it further. She brings the insights of a diverse career as a corporate executive, client, consultant, and business owner, to each organizational challenge. The result is a perspective-driven, highly-engaged team aligned for a common goal.

Joe
Sharp
Founder & COO
Strategy, leadership and growth.
Joe is a visionary, one of the first to see the future in digital technology. Because of this foresight, Thread is at the leading edge of applications focused on relationship marketing and social media. Joe is filled with both the passion to discover new things and the drive to push the edge of the envelope.
Social
Get Social with Us!
Scroll through our socials and learn more about our team, get a feel for our philosophy and a taste for the passion that goes into producing great work while enjoying the benefits of collaboration.





















