EXPANDED 2024 TOLEDO JEEP FEST TOPS PREVIOUS MARKS

Could it get bigger and be even more fun? Indeed, newly expanded Toledo Jeep Fest (TJF) No. 7 was the biggest and best event since the 2016 kickoff. More than 78,000 attendees from 40 states and 5 countries came to Toledo in 2024 to enjoy the All-Jeep Parade, Vendor Midway, Glass City Center Exhibit and Friday's new Glass City Crawlers Block Party, attended by more than 200 jeeps.  

While the 2016 event was expected to attract 20,000 attendees to northwest Ohio,  on All-Jeep Parade Day (Saturday, August 6) Toledo hosted more than 40,000 people from around the Midwest and beyond.

Economic Activity in 2024

Bolstered by over 110 national and local vendors and 95 sponsors, Toledo Jeep Fest 2024 produced $5.9 million in economic activity for Toledo, Lucas County and Northwest Ohio during the weekend of August 1-4. If you are wondering what a simple parade in 2016 has evolved into, take a look at these numbers for 2024:

• 60,000+ ducks were distributed during the three-day festival.
• 6,800+ attended the Friday night Jordan Davis concert.
• 1,500+ people attended the Toledo Assembly Complex Family Day Party.
• 6,500+ children participated in the RC Course and Kids’ & Family Zones.
• 1,300+ Jeeps were part of the All-Jeep Parade throughout downtown Toledo.
• 1,300+ people participated in the 4-Mile Run and 1-Mile Walk.
• 6,000+ pounds of recyclables were collected.
• 600+ Jeeps traversed the obstacle course at the Welcome Party.
• 300+ TARTA bus rides were taken as part of the Toledo Jeep Fest Express.
• 300+ volunteers supported the 4-day festival.

"TJF offers an unparalleled urban adventure that’s unlike anything else in the country - and it’s right here in our backyard! This event brings together Jeep enthusiasts from all walks of life,  creating a vibrant melting pot of passion and excitement. It’s thrilling to connect with - and experience - the energy of fellow attendees in such a dynamic setting," said Anthony Grosser, New Brands Supervisor for Summit Racing Equipment.

Toledo, Ohio has been the Home of the Jeep for nearly nine decades,  employing more than 6,000 skilled UAW Jeep workers. As the center of a strong and loyal Jeep community, the tri-state area of Ohio, Michigan and Indiana consists of more than 60 Jeep enthusiast clubs with approximately 1 out of every 5 registered vehicles in the region being a Jeep. Most of these vehicles are stock vehicles or lightly modified, offering a tremendous opportunity for Jeep aftermarket product manufacturers.

Looking Ahead to TJF No. 8

The 2025 event on August  1, 2, 3 will be the 8th event since the inaugural TJF event in 2016. Event founders are striving to help TJF become the largest Jeep-related event in the United States. The weekend of August 1, 2025 will be action-packed, and thousands of Jeepers are expected to take part in the festivities – the All-Jeep Parade through downtown Toledo, a large-scale Vendor Midway, and much more.

"This was my fifth time attending Toledo Jeep Fest, and it gets better every year. I love the family-friendly vibe this event has. It’s amazing to watch a city like Toledo - with its rich history - coming together to celebrate the Jeep brand. Everything from the Convention Center exhibits and speaker series to the Overland Base Camp show just how passionate everyone is about the Jeeps, their heritage, and their legacy," said Dean Shirley of  East Coast Overland Adventures.

Connect With Thread 

Thread Connected Marketing's team provided all event management services, produced all creative assets, maintained the event's website and social media channels, handled public relations, staged the All-Jeep Parade and Vendor Midway, and fine-tuned just about every element within the festival footprint in downtown Toledo.

Thread Connected Marketing can help you with event marketing decisions - large and small - through careful attention to dynamic analytics and a nimble response. Check out this case study, view our services or contact us today.