Could it get bigger and be even more fun? Indeed, newly expanded Toledo Jeep Fest (TJF) No. 7 was the biggest and best event since the 2016 kickoff. More than 78,000 attendees from 40 states and 5 countries came to Toledo in 2024 to enjoy the All-Jeep Parade, Vendor Midway, Glass City Center Exhibit and Friday's new Glass City Crawlers Block Party, attended by more than 200 jeeps.  

While the 2016 event was expected to attract 20,000 attendees to northwest Ohio,  on All-Jeep Parade Day (Saturday, August 6) Toledo hosted more than 40,000 people from around the Midwest and beyond.

We’re excited to share that Thread Connected Marketing (Thread) has won a Press Club of Toledo 2024 Touchstone Award for our social media coverage of Toledo Jeep Fest (TJF)!

We were honored to receive this recognition, and we’re thrilled to celebrate the supportive Jeep community we’ve connected with.

In manufacturing, traditional marketing approaches have long focused on product features, specifications, and technical details. But old rules of marketing no longer apply. Today's manufacturing landscape demands a shift towards a customer-centric approach—prioritizing storytelling, engagement, and the creation of meaningful content that resonates with buyers at every stage of the decision-making process.

Whitney Rofkar, Vice President of PR & Event Management at Thread Connecting Marketing, was recently appointed to Destination Toledo Convention & Visitors Bureau esteemed Board of Directors.

People don’t like ads. They never did. Consumers avoid ads in video content with ad blockers, or by skipping ahead and sometimes even paying a premium to avoid video ads completely.

As new digital opportunities emerge, marketers and agencies will look to how they can adapt and improve their messaging. Livestreaming has been around for years - YouTube Live (2006), Twitch (2011), Periscope (2015), Facebook Watch (2016) - but livestreaming was often limited to the platform where the livestream broadcast was offered and the technical ability of the content creator.

We have all dabbled with online meeting software through the course of the recent pandemic – using platforms like Zoom, Skype and Microsoft Teams.

People use their phones and social platforms nonstop. The preferred usage patterns that match these devices and their most common format and display calls for brief, concise, and global language. Hashtags and emoji are popular on social media and phones because they are simple, universal, and effective ways to communicate.

If you haven’t heard of the term “Zoom Bombing,” consider yourself lucky. If you’ve experienced it yourself, I’m sorry. Either way, consider yourself warned. It’s happening and will likely continue to plague our new virtual meeting world.

What’s your new pandemic-era social media routine?
We’ve-always-done-it-that-way might have worked fairly well up to this point. But we're now working in unprecedented times.

Right Now, Customer Retention Strategies Should be a Top Priority

Chances are sales are important to your success as a business. Management generally expects to see a steady stream of new business flowing in the front door. But that’s not as important to your growth as you might think.