Most established organizations recognize the importance of marketing and the effect it has on sales, customer growth and retention, brand awareness, legitimacy ... the list goes on and on. The problem is that effective marketing is not something that is "one and done." It takes time.  Time for research, planning, strategy, execution, follow up and time to start all over again in today's ever-changing business environment.

Today the business environment is ever-changing, and the use of digital marketing is leaving traditional marketing in its wake, for good reason.  Business operations today are more complex. Companies are challenged to understand and utilize a myriad of channels while attempting to retain existing customers and also connect with potential new customers every single day. 

The U.S. automotive aftermarket industry grew retail sales by 2.5% in 2018, according to The NPD Group. Not surprising. As we keep our vehicles longer, we need replacement auto parts to keep them fit for service and road ready.

Amazon owns a Top 3 spot on nearly every current consumer survey related to customer service, technology and innovation, brand trust and just plain, old fashion company growth.