As the coronavirus pandemic continues to impact companies, schools, and individuals, it has also changed the summer, work, and school plans of college students throughout the country. Students already had to accept the unfortunate news that they wouldn’t be finishing their spring semesters as planned and that they wouldn’t be having the summer they expected, and now they will need to learn how to face the unique challenges and excel under the new guidelines and restrictions for this upcoming school year.

As the Coronavirus pandemic continues to cause shifts in many industries, healthcare is one that is in the center of it all. Hospitals are extremely overcrowded, and primary care has taken a hit. Annual check-ups and elective surgeries are being rescheduled, and many offices have changed hours or even lost personnel. Outcomes can be detrimental if these trends continue, especially for high-need patients.

Thread Marketing Group's dedication, creativity, and exceptional ability to make a difference through our work has been recognized and awarded on three occasions since the start of the coronavirus pandemic. We take pride in receiving outstanding awards, especially during such challenging times.

If you haven’t heard of the term “Zoom Bombing,” consider yourself lucky. If you’ve experienced it yourself, I’m sorry. Either way, consider yourself warned. It’s happening and will likely continue to plague our new virtual meeting world.

As I have watched this crisis unfold, I have been keeping a keen eye on the messaging that has been being pushed out though ads, social posts, and marketing emails (occupational hazard). Watching to see what brands have been quick to respond and which have not.

Finding the Good During an Economic Slowdown

We have all seen it before. The first thing to be cut in a down economy is marketing. It's the easiest thing to do and generally doesn’t require l

aying off employees or reducing production. It hearkens back to the days of when marketing couldn't show return on investment (ROI). And even now in the days of data overload, it still tends to be the fallback position. However, research shows that companies that continue to spend on marketing and even increase their spends, fare better during recessions than those that do not.

It is an understatement to say that these are highly unusual and trying times. Everyone is holding their collective breath to see what happens next. We are also consuming content at an incredible pace. We want to know how to protect ourselves, what we can and can’t do as part of growing quarantines, what the economy is going to do, and what stores have restocked their shelves with toilet paper.

Helping Northwest Ohio’s First-of-its-kind “Forest School” Make A Smash Debut

I recently had the privilege, along with my colleague Rod Frysinger, of creating and executing a remarkable media event on behalf of Maumee Valley County Day School. The educational and playful press conference showcased the school’s new approach to education called “Forest School,” which allows kids to be outside while learning social and educational lessons and exploring a 75-acre wooded campus.

We are pleased to announce that Jim Rush has joined #TeamThread as our new Vice-President, Strategic Relationships.

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