Our digital landscape is constantly changing. Parameters for advertising on social media platforms, Google search and digital programmatic campaigns literally change daily. It’s mind-blowing to keep up with. Some of us thrive on change, others run screaming from it.    

I love working in an environment that embraces change, collaboration, and challenges. The thrill of working with numbers adds an extra layer of excitement to my job. Numbers tell a story, a story that is unbiased, factual, and informative. I enjoy analyzing why things are happening and the impact they have. It's like unraveling a captivating tale and learning valuable lessons from it.

ChatGPT is a language model-based chatbot developed by OpenAI and launched in 2022. A key feature of ChatGPT is its ability to generate responses like humans in real-time, based on user input. ChatGPT can give natural answers to questions in a conversational tone and can generate stories, essays, and poetry. ChatGPT won’t mow your lawn or finish the dishes – yet, but its artificial intelligence excels at language-based tasks.

I think we all can agree on one thing; customer service isn’t what it used to be. Think hard about the last time you actually were impressed with a company’s customer service given to you as a customer. I know, it’s not very often.

If you haven’t heard of the term “Zoom Bombing,” consider yourself lucky. If you’ve experienced it yourself, I’m sorry. Either way, consider yourself warned. It’s happening and will likely continue to plague our new virtual meeting world.

Customer support, service, and success are all critical to your business's prosperity and growth. Often these areas are confused and referred to interchangeably. The results of each of these potential interactions play a huge role in how customers feel about your business and your brand. It’s important to recognize the difference of each one and treat them all as a major factor on your business’s reputation, customer retention and bottom line.

What’s your new pandemic-era social media routine?
We’ve-always-done-it-that-way might have worked fairly well up to this point. But we're now working in unprecedented times.

Right Now, Customer Retention Strategies Should be a Top Priority

Chances are sales are important to your success as a business. Management generally expects to see a steady stream of new business flowing in the front door. But that’s not as important to your growth as you might think.

It is an understatement to say that these are highly unusual and trying times. Everyone is holding their collective breath to see what happens next. We are also consuming content at an incredible pace. We want to know how to protect ourselves, what we can and can’t do as part of growing quarantines, what the economy is going to do, and what stores have restocked their shelves with toilet paper.

This unprecedented pandemic is a wake-up call for companies to carefully review the strategies, policies, and procedures in place to protect employees, customers, and operations. An important part of those policies and procedures includes how you communicate, both internally and externally.

In today's fast-paced, tight-budget, not-enough-hours-in-the-day world, we all could use ways to do more with less. And fundraisers aren't the only ones. In fact, that's what makes this next fundraising tip so important.