The largest and considered to be the premier tradeshow for the building products and services industry, the International Builders’ Show takes place in Las Vegas each February. A fantastic opportunity to learn more about the latest industry trends, it’s also a chance to reconnect with current and past clients. Filled with informative meetings, product demonstrations, and innovations, this year’s show had a clear focus on sustainability. Showcased were products that leave a smaller carbon footprint and provide lighter weight solutions, in addition to offering new techniques to save time and money on projects. Some of the new stand out products included: easy & affordable home elevator systems, water vapor electric fireplaces, and mechanically fed paint brushes.

In an increasingly digital world where remote services are gaining traction, telehealth is swiftly following suit. Online appointments and user-friendly chat systems make accessing professional opinions and advice easier than ever. Additionally, Artificial Intelligence (AI) and Virtual Reality (VR) have revolutionized the healthcare industry. It is important that these advances in technology are properly explained and discussed to ensure consumers can take advantage of this convenient technology in their pursuit of better health.

The world of events is constantly changing – especially in the last few years. Technologies are the driving force behind changes in the way people experience events, and the industry continues to adapt to keep up with the tech in addition to eventgoers’ needs and wants. Think about it: from virtual events to hybrid events to artificial intelligence … event trends are changing the way people interact with each other and the world around them.

Traditional “brick and mortar” higher education institutions faced many challenges during and after the pandemic. From quickly restructuring the framework of classes to how to hold a commencement ceremony and keep everyone safe. Happily, we can now function in a world that is close to what it was before 2020. But there are lingering challenges that will continue to cause headaches for higher education administrators.

The lazy days of summer are quickly winding down and soon the laid back, slower pace will give way to the hectic start of the school year.

I think we all can agree on one thing; customer service isn’t what it used to be. Think hard about the last time you actually were impressed with a company’s customer service given to you as a customer. I know, it’s not very often.

We’ve come a long way from Edward Bernays’ Torches of Freedom and his United Fruit Company campaigns. Crystallizing Public Opinion (1923) was instrumental in guiding government agencies, politicians, and non-profit organizations to become skilled practitioners of crowd psychology and psychoanalysis, but now the hyper-adoption of social media and the world wide web place us in an even stranger spot.

Thread Marketing Group, an award-winning marketing communications agency in Toledo, received another national award for its excellence in healthcare digital marketing. The Healthcare Digital Marketing Awards gave Thread Marketing a Gold Award for its video ad series for The Toledo Clinic that ran on digital platforms such as social media, You Tube, and OTT.

Thread Marketing Group Vice President Jim Rush has been racking up the air miles to make connections for Team Thread and Toledo area businesses.

Healthcare marketers have their work cut out for them in 2021 with the many changes brought about by the COVID-19 pandemic. With healthcare top-of-mind, both locally and nationally, healthcare marketers continue to walk a path fraught with tremendous uncertainty, economic instability and patient anxiety.