The lazy days of summer are quickly winding down and soon the laid back, slower pace will give way to the hectic start of the school year.

I think we all can agree on one thing; customer service isn’t what it used to be. Think hard about the last time you actually were impressed with a company’s customer service given to you as a customer. I know, it’s not very often.

Images bring content to life. Used across digital media, social channels, print, advertising, blogs, and e-commerce, visual content is a critical business asset for brands. Although widely used, image format and quality expectations are commonly misunderstood. This can cause frustration and less-than-ideal end results.

Her name was Lil’ (short for Lillian). She stood there, barely 4’6” wearing orthopedic shoes, silver hair teased high, in her 1970s-era kitchen. She looked at me and smiled bright, clapping her hands together and said, “OK, let’s make Baklava!”

We’ve come a long way from Edward Bernays’ Torches of Freedom and his United Fruit Company campaigns. Crystallizing Public Opinion (1923) was instrumental in guiding government agencies, politicians, and non-profit organizations to become skilled practitioners of crowd psychology and psychoanalysis, but now the hyper-adoption of social media and the world wide web place us in an even stranger spot.

Thread Marketing Group, an award-winning marketing communications agency in Toledo, received another national award for its excellence in healthcare digital marketing. The Healthcare Digital Marketing Awards gave Thread Marketing a Gold Award for its video ad series for The Toledo Clinic that ran on digital platforms such as social media, You Tube, and OTT.

Thread Marketing Group Vice President Jim Rush has been racking up the air miles to make connections for Team Thread and Toledo area businesses.

If 60 is the new 30, Thread Marketing Group is helping their newest intern turn 50 into the new 25. Thread decided to look beyond age and bring on a non-traditional intern to work with the Toledo Jeep Fest project this summer.

People don’t like ads. They never did. Consumers avoid ads in video content with ad blockers, or by skipping ahead and sometimes even paying a premium to avoid video ads completely.

Toledo Jeep® Fest (TJF) will return during the weekend of August 6, 2021; and, the wildly popular event is on track to welcome Jeep enthusiasts to the city of Toledo – HOME of the Jeep – once again.