As Mental Health Awareness month reaches its end, we need to find a way to continue this conversation and make the workplace environment a positive and healthy place. Let’s face it, there is stigma surrounding mental health because it can be a tricky topic to discuss at work.
Data from the Center for Workplace Mental Health indicates that employees with depression miss an average of 31.4 workdays each year and lost another 27.9 workdays to nonproductive time, costing employers an estimated $44 billion annually.
May is Mental Health Awareness Month. In a world that is increasingly opening to – and understanding those with – mental health issues, it’s no surprise that Mental Health Awareness Month is now a firmer fixture on calendars and in organizations around the U.S.
If you are a nonprofit organization, here are three important marketing trends you should include in your 2019 planning.
As the reach on social media channels like Facebook declines through stricter algorithms and policies, nonprofits should ramp up email communications. By 2021, 7.7 billion email accounts are expected worldwide. Smartphone users check emails 81% of the time on their device. And with 59% of email opens occurring on mobile, you need to ensure any landing page click thru’s are mobile optimized as well.
Google has always seen itself as more than a search bar. In fact, if you saw the news last week, Google is committing itself to the healthcare space from a variety of angles.
Google announced last Friday that Geisinger Health CEO David Feinberg has been hired to head up their healthcare initiatives. Feinberg will work to coordinate Google’s move into the $3 trillion healthcare market across many groups including Google Brain (the artificial intelligence team), Nest home automation group and Google Fit wearables team.
I had a conversation with a recent college graduate last week and I asked him if he used LinkedIn to prep for a meeting. His response surprised me. “I already have a job. I don’t need LinkedIn.” Really? In this time of big-data, constant networking and social media driven everything, LinkedIn still is thought of as just a place to find a job?
LinkedIn is so much more. And if you’re not using it as part of your organizations digital marketing strategy you are missing out.
A marketing technology (or “martech”) stack is no longer optional for mid-sized companies. In fact, for most companies, it’s not a matter of choosing if it’s a good idea to use technology to market your brand. Instead, it’s a matter of choosing which pieces of marketing technology to incorporate in order to get you the best lead generation and business results.
The marketing technology landscape is complicated, period. From ecommerce tools to A/B testing to social media to live chat to heat mapping to ABM software, martech solutions exist today for nearly every facet of marketing that you can imagine.
So, let’s start with the basics and simplify the landscape a bit. Below are five essential elements that make up a basic marketing tech stack, plus five free tools to help you get started leveraging technology for better marketing results.
