In an increasingly digital world where remote services are gaining traction, telehealth is swiftly following suit. Online appointments and user-friendly chat systems make accessing professional opinions and advice easier than ever. Additionally, Artificial Intelligence (AI) and Virtual Reality (VR) have revolutionized the healthcare industry. It is important that these advances in technology are properly explained and discussed to ensure consumers can take advantage of this convenient technology in their pursuit of better health.

Today’s healthcare consumer has more choice and more access to information than ever before.

Healthcare marketers know that 2020 was a year of fear, confusion, and loss…especially in that industry. As patients struggle with the “new normal” we, as healthcare marketers, can help calm consumer anxiety by providing information that both educates and empowers them to choose the best solution for their unique set of needs. After all, today’s healthcare consumer has more choice and more access to information than ever before which is why it is critically important to deliver solutions in a timely and technology driven manner.

Healthcare marketers have their work cut out for them in 2021 with the many changes brought about by the COVID-19 pandemic. With healthcare top-of-mind, both locally and nationally, healthcare marketers continue to walk a path fraught with tremendous uncertainty, economic instability and patient anxiety.

Customer support, service, and success are all critical to your business's prosperity and growth. Often these areas are confused and referred to interchangeably. The results of each of these potential interactions play a huge role in how customers feel about your business and your brand. It’s important to recognize the difference of each one and treat them all as a major factor on your business’s reputation, customer retention and bottom line.

This unprecedented pandemic is a wake-up call for companies to carefully review the strategies, policies, and procedures in place to protect employees, customers, and operations. An important part of those policies and procedures includes how you communicate, both internally and externally.

As the mother of a 15-year-old boy, I've heard "OK Boomer!" way more times than probably necessary.  I have to admit, the first time I heard it, I reacted negatively and loudly announced "I'm not a Boomer!"  (I'm close. But technically, no, I'm not a boomer.)  This reaction of course delighted my son and now it is his mantra every time he talks about something I don't understand or every time I talk about something he doesn't understand.

We are pleased to announce that Jim Rush has joined #TeamThread as our new Vice-President, Strategic Relationships.

If you're not using an integrated marketing strategy, then you might want to rethink your approach.  Executing an integrated marketing campaign is really all about identifying the channels that work best for your company or organization and leveraging them to make the most impact.  But to ensure success, it's important to understand and expand upon past success.  Gathering critical information and marketing intelligence is an important part of any integrated marketing strategy.  Understanding and using the right analytics to track and measure success is not only important for the success of a current campaign but for future campaigns as well.

The state of marketing is in constant and rapid flux. There are now more places than ever to spend marketing dollars and the pressure to create campaigns and content to use across all these channels is a real thing.  That’s why everyone now talks about “integrated marketing”. 

We are pleased to announce the addition of Kevin P. Mullan, Vice President, New Business Development to the Thread team.