If 60 is the new 30, Thread Marketing Group is helping their newest intern turn 50 into the new 25. Thread decided to look beyond age and bring on a non-traditional intern to work with the Toledo Jeep Fest project this summer.
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Thread Marketing Group is excited to be providing public relations and marketing support for Buff City Soap’s Holland location, which has had a successful and impressive first year of business.
Buff City Soap focuses on creating and selling handmade products that avoid harsh ingredients and are full of nourishing plant-based minerals that satisfy their customers and their skin. Ranging from hand soap to shampoo bars, from bath bombs to facial cleansers, from lotions to laundry soap – their products are guaranteed to make you feel and smell clean.
In March of 2020, many universities made an unprecedented decision to transition to online classes for the rest of the Spring semester. Then orientations, graduations, and summer classes were affected by COVID-19 as well. There is no doubt that this pandemic has changed higher education in a big way. In these uncertain times, students need guidance and reassurance from institutions.
If you had asked me last fall what my plans were for the summer before my junior year, they would not have included dealing with a global pandemic and learning through a remote internship. My name is Ansley Carr, and I am from the Atlanta area. I am entering my junior year at the University of Alabama pursuing a dual degree with a B.S. in Marketing with a minor in Entrepreneurship and a B.A. in Dance. As a member of Alpha Omicron Pi, Riptide Dance Crew, and the Alabama football fanbase (roll tide!), and more, I am very involved on campus.
As the coronavirus pandemic continues to impact companies, schools, and individuals, it has also changed the summer, work, and school plans of college students throughout the country. Students already had to accept the unfortunate news that they wouldn’t be finishing their spring semesters as planned and that they wouldn’t be having the summer they expected, and now they will need to learn how to face the unique challenges and excel under the new guidelines and restrictions for this upcoming school year.
As the Coronavirus pandemic continues to cause shifts in many industries, healthcare is one that is in the center of it all. Hospitals are extremely overcrowded, and primary care has taken a hit. Annual check-ups and elective surgeries are being rescheduled, and many offices have changed hours or even lost personnel. Outcomes can be detrimental if these trends continue, especially for high-need patients.
As a marketer, you know it’s essential to keep your website content fresh by updating it frequently, often in the form of blogs. Most likely, you’re aware that the digital world of 280-character tweets, abbreviated text messages and emoji conversations is shortening our attention spans. Medical Daily writes that the human attention span has shortened from 12 seconds to eight seconds in recent years. Therefore, it makes sense to fill your marketing content strategy with shorter pieces of content that are easy for you to write and easy for your readers to digest.
However, data has shown that long-form content (pages that have a word count of up to 3,000 words) increase time on page − an important metric for SEO − and can garner more page views than a short blog post.
Set your team up for success
A lot can happen in 12 months, especially in the context of a digital landscape laden with new technologies. While your 2017 marketing strategy may have been on-point, you can take it up a notch by getting a jump-start on 2018. Adopting marketing ideas that help your brand rise above the noise and equip your marketing team to do more with less effort can lead to increased brand awareness and higher revenue for your organization. Here is an inside look at what experts see coming down the pipeline.
As a recent bride who has been through the wedding dress shopping experience, I have realized that the steps to choosing a wedding gown are the same steps to selecting a brand logo.
Your website’s metadata is crucial to search engines and to customers being able to discover your information and in order to use it to research or make a purchase.