Image Source “got it” long before most. They also knew to approach a project so it could be scaled up when needed, at a time when most agencies wouldn’t even see that coming.
So, Joe put his company on the change train. He needed marketing direction, someone who could hit the ground running and build the creative and support staff they needed.
Judy gets a call from Joe. She leaves the comfort of an executive position to join Joe’s business as the agent of change for a new business model unheard of in 1998: the hybrid agency. ...more